DS Smith launches new circular design principles
DS Smith is launching its brand-new circular design principles, as it reveals new research that claims to identify a need for consistent design to help cut through perceived confusion in the recycling of packaging. A total of 56% of Brits cited unclear information on packaging as the reason why they were unsure whether to recycle a piece of packaging or not. Stefano Rossi, packaging CEO at DS Smith, commented: “There is an undeniable desire from the public to help with the climate crisis, but a lot of packaging is still not recyclable, and people are confused about what packaging goes into which bin. By introducing this set of principles, we can design for recyclability, design out waste and pollution, create packaging suited to a circular economy and make it easier to provide labelling to help consumers recycle more.”.