Burger King asks customers to guess if their burger is meat
Burger King has fun ‘game’ for customers: Guess if your burger is meat. The fast food chain recently launched two plant-based burgers in Sweden, one a meatless version of the classic Whopper and the other a chicken-free version of its chicken sandwich, called the “Rebel Whopper” and “Rebel Chicken King” respectively. Presumably this “game” is only for meat eaters, unless there are some nihilistic vegetarians out there willing to play a meaty version of Russian roulette. While the Rebel Whopper and Rebel Chicken King are only in Sweden for now, earlier this year, Burger King announced it was launching a Whopper made with the bleeding plant-based Impossible Burgers across the U.S. this year. The chain already accidentally found out that consumers can’t tell the difference between meat and vegetarian Whoppers when a location in New York City gave real meat Whoppers to customers who ordered “Impossible Whoppers.” Burger King claims that was “due to a technology error.” A technology error in one country is a marketing plan in another.