2019 Prophet China Brand Relevance Index(TM) Finds Alipay, Huawei, Android and DJI as the Most Relevant Brands to Chinese Consumers
SHANGHAI and HONG KONG, Sept. 19, 2019/PRNewswire/ -- Prophet, a global consultancy, announced the results of the fourth annual 2019 Prophet Brand Relevance Index(TM) (BRI) today in Shanghai. "Without relevance to consumers, brands are just names, which can soon be forgotten. Through this year's BRI, we continue to gain insights into key factors fundamental to building brand relevance. For both home-grown and international brands, only those that continue to demonstrate leadership in building brand relevance can win support and loyalty from consumers." Amplified National Pride - Chinese consumers are eager to demonstrate support for local brands that stand tall on the global stage. As national brands continue to show world-class innovation while revitalizing Chinese heritage, Chinese consumers are more supportive than ever. "The China Brand Relevance Indexhas cemented the idea of 'consumer-led', showing changes in the needs of Chinese consumers and the role that brands play in their lives," said Feifei Xu, associate partner at Prophet.