Lufthansa becomes world`s first airline to earn IATA ONE Order certification
In a bid to devise more customer-specific offers, foundation for innovation in travel booking and accounting processes is being chalked out by the International Air Transport Association (IATA), which has started with ONE Order initiative to modernize its member airlines’ flight booking and accounting processes. Under the ONE Order approach, the customer is issued a single reference number for their journey, known as their Order ID, that covers all their flight and supplementary product documents (which have previously been handled separately), according to Lufthansa. ONE Order thus allows all the travel products and services for a particular trip – even those of other providers such as partner airlines or third parties such as hotels and car rental companies – to be fully integrated under a single booking reference number. Christian Popp, the Lufthansa Group’s Head of Distribution and Revenue Management Strategy & Business Intelligence, said “We are very pleased to have become the first airline in the world to obtain this ONE Order certification,” adding “With the new ONE Order standard, we can even better address our customers’ needs, tap new potential and create added value together with our system partners within the travel market.