Citi Wins Top Honor as World’s Best Digital Bank 2019 by Global Finance
Selection criteria included strength of strategy for attracting and servicing online customers, success in getting clients to use digital offerings, growth of online customer base, breadth of products offered, evidence of tangible benefits gained from digital initiatives, and web site design and functionality. “Ever-evolving digital technologies are drivers of the digital economy, bringing the players within the financial ecosystem closer together. As our clients’ needs and expectations are shifting in response, it is imperative that Citi -- as their banking partner – continues to invest in innovation and leverage technologies to keep providing them with a better client experience,” said Naveed Sultan, Global Head of Treasury and Trade Solutions, Citi. On Citi’s awards success, Joseph Giarraputo, President and Publisher at Global Finance Magazine states, “Continued commitment to providing customers with flexibility and control across all channels, in such a way that users can adopt, customize and engage with ease, regardless of size and location, helped Citi win a multitude of awards, including the Overall Best Digital Bank 2019 and Global Best Corporate/Institutional Digital Bank Award.”. CitiDirect BE® and CitiConnect® are a part of Citi Treasury and Trade Solutions’ omnichannel digital banking product suite.