AT&T Selects Salesforce to Accelerate its Customer Experience Vision
DALLAS and SAN FRANCISCO, May 28, 2020 /PRNewswire/ -- Today, AT&T (NYSE: T) and Salesforce (NYSE: CRM) announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T's millions of customers. It's essential to make it easier to provide customers with the products they want and service they value, thereby creating a winning customer experience at every touchpoint. AT&T will utilize Salesforce's entire portfolio of technology, including Sales Cloud and Service Cloud to empower their retail associates with a 360-degree view of every customer interaction; MuleSoft to connect their various back-end systems; Tableau to analyze data and better understand customers' preferences; Einstein to serve more intelligent and personalized recommendations and route support cases; and professional services, which when combined with Salesforce Customer 360, will accelerate AT&T's customer experience vision. "Salesforce 360 will help us amplify the benefits of connectivity services for our customers and deliver the most highly-tailored and best cross-channel experience ever."