General Mills Launches Multi-Year Regenerative Agriculture Pilot with Wheat Growers in Central Kansas
General Mills has launched a regenerative agriculture pilot with farmers in Kansas’ Cheney Reservoir watershed which provides water to more than 400,000 Wichita residents. "This pilot is an important step in our commitment to advance regenerative practices on 1 million acres of farmland by 2030, but more so supports our belief that these practices can have long-term positive impact on farmer profitability, soil health, water quality and biodiversity," said Mary Jane Melendez, chief sustainability and social impact officer at General Mills. "The goal of the pilot program is to encourage farming practices that improve both soil health and water quality in the Cheney Reservoir region such that agriculture is the solution to a more resilient and clean water supply for Wichita residents," said Leo Henning, Deputy Secretary of the Division of Environment at the Kansas Department of Health and Environment. Furthermore, the collaborating partners intend to align soil carbon and water quality measurement protocols with those being developed by the Ecosystem Services Market Consortium, a member-based industry collaborative focused on launching a national scale ecosystems services market for agriculture to recognize and reward farmers and ranchers for their environmental services to society. As part of the pilot, participants who opt into data tracking and field measurements will be some of the first in the country to be paid for sequestering carbon or improving water quality. For more information on General Mills’ regenerative agriculture commitment and progress, visit the company’s website.