JPMorgan Chase unveils flagship NYC branch amid nationwide brick-and-mortar expansion
Bankers punch transactions into tablet computers, spiffed-up ATMs handle most everything else, and comfy chairs invite customers to simply hang out — these are the hallmarks of a new flagship JPMorgan Chase (JPM) bank branch, in Midtown Manhattan, unveiled by the company on Tuesday. “This format is meant to be a flagship branch and a community center,” said Jamie Dimon, chief executive of JP Morgan Chase. “That expansion trail is thousands and thousands of jobs,” he added, noting the some 3,000 employees that the company plans to hire at new branches. Personal tablets and enhanced ATMs at the flagship branch allow bankers to leeway to interact with customers on their terms, said Jurida Dobruna, manager of the branch.