TBWA Chairman Jean-Marie Dru Profiles The World's Most Disruptive Entrepreneurs In His Latest Book: Thank You For Disrupting
NEW YORK, June 12, 2019 /PRNewswire/ -- Jean-Marie Dru, TBWA Worldwide Chairman and celebrated global advertising veteran, today launched his seventh book, entitled Thank You For Disrupting: The Disruptive Business Philosophies of the World's Great Entrepreneurs (WILEY; 2019). From stars of Silicon Valley and titans of Wall Street and Madison Avenue, to entrepreneurial innovators in China, France and beyond, each chapter explores the visionary ideas and disruptive philosophies of the remarkable business leaders who have not only shaped and grown their own companies, but profoundly influenced the world at large. For example, Dru details how Apple's Steve Jobs was the first corporate leader to fuse hardware and software, embodying the concept of "design thinking," which is today's dominant strategic framework; how Salesforce co-founder Marc Benioff launched the 1-1-1 philanthropic model, becoming an influential voice for social change, and making his company a leading example of modern corporate social responsibility; and how Patty McCord of Netflix systematically overhauled traditional HR policy to forge a corporate culture that is not only unique but emblematic of businesses born in the new economy. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, Thank You For Disrupting encourages and inspires readers to become disruptors in their own businesses. "To construct our collective future — for each of us, for the companies we work for, and for the world we live in — we will need disruption, every day and everywhere," said Dru.