Pepsi offered third contract as Huskers' beverage
LinPepCo Partnership, the Lincoln distributor for Pepsi, has held the beverage licensing rights for the university since July 1997. LinPepCo submitted a proposal expected to generate about $1.765 million per year, an increase of about 9 percent from its previous contract, which generated about $1.625 million per year. The Pepsi bid was chosen after review by an advisory group with representation from Business and Finance, Athletics, the Faculty Senate, Academic Affairs, University Housing, Student Affairs and student government. “It is our belief at Pepsi that the entire state of Nebraska benefits greatly from strong universities, and we’re committed to helping make sure that continues in the future.”. If approved by the regents, the contract would provide exclusive pouring rights covering retail, fountain-dispensed and vending machine products for City and East campuses, and university-owned and operated facilities at Nebraska Innovation Campus.