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INX:TWTR, Mar 03, 09:39 UTC

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Friday, February 26


News

Twitter to let users charge followers to see premium posts, Marketing & Advertising News, ET BrandEquity

TWTR

Twitter is branching out from advertising to find more ways to make money - both for itself and for its most prolific users, whether those are businesses, celebrities or regular people. In an investor presentation Thursday, the social media company announced a new feature called "Super Follows," which will let users charge for extra, exclusive material not shown to their regular followers. The subscriptions will also allow Twitter to tinto a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly. "Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves," the company said in a statement.

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Thursday, February 25


News

Twitter and so.da Announce New Online Shopping Experience with Twitter Shops Fueled By so.da

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"Social shopping has accelerated exponentially during the past year, and these evolved consumer behaviours are here to stay even when the economy opens up more broadly," said Dervla Kelly, Senior Vice President of Marketing and so.da, Corus Entertainment. "This new offering leverages the best of content and storytelling, alongside targeted media, to help consumers discover, engage, and shop seamlessly right within the platform." Whether it's the latest trending recipes – hello baked feta – or the hottest home DIY renovations – painted arches, anyone? "As online shopping and e-commerce continue to grow in 2021, we are thrilled to offer brands a new way to showcase their products through original content and innovative formats," said Michael Palombo, Head of Entertainment, Twitter Canada. Corus' roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105, and CFOX, along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast. For more information visit www.corusent.com. SOURCE Corus Entertainment Inc. View original content to download multimedia: http://www.newswire.ca/en/releases/archive/February2021/25/c2089.html View more on Yahoo Finance.

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News

Twitter to let users charge followers to see premium posts

TWTR

Twitter will soon allow users to share premium content that would make them extra money on the app. Twitter is branching out from advertising to find more ways to make money — both for itself and for its most prolific users, whether those are businesses, celebrities or regular people. In an investor presentation Thursday, the social media company announced a new feature called “Super Follows,” which will let users charge for extra, exclusive material not shown to their regular followers. The subscriptions will also allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly.

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News

Twitter considering a plan to allow users to charge their followers for special access

TWTR

Twitter Inc. gave the first outline of a potential subscription product that will let people charge followers for access to special content or experiences, part of a broader effort to diversify the company’s revenue sources and give high-profile users a way to make money on the service. Twitter mentioned a new feature called “Super Follows” during an Analyst Day event on Thursday, which it described as an “account subscription.” The company recently purchased newsletter startup, Revue, and executives have said that they are exploring a way to help newsletter writers build a paying audience on Twitter. The company is also considering “tipping,” or letting users donate money to people they enjoy following. Bloomberg previously reported that Twitter was exploring user subscription features, and Chief Executive Officer Jack Dorsey discussed the idea of paying to “unlock” content or “tip” another user during a recent interview.

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Twitter Shows Possible Updates, Including Super Follow Subscriptions – NBC 6 South Florida

TWTR

Twitter on Thursday announced a number of new features that the company is experimenting with, including Super Follow subscriptions, which will let users pay to see tweets from their favorite accounts. The company kicked off the event by announcing new goals to grow its user base to 315 million monetizable daily active users, or mDAUs, by the end of 2023 and reach $7.5 billion annual revenue in 2023, double the $3.72 billion revenue that the company reported in 2020. Later, in a Q&A session, Twitter Product Lead Kayvon Beykpour said the company plans to bring Super Follows to market some time this year, and elaborated that the price point will be customizable. Twitter Product Lead Kayvon Beykpour announced that the company is working on a new feature that will allow users to create, discover and join microcommunities, such as communities of users who care about social justice or those who are plant parents.

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Tuesday, February 23


News

‘Hard to watch insurrectionist question witnesses’: Twitter erupts over Hawley appearance at Capitol probe

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Mr Hawley took part in a joint hearing between the Senate Homeland Security and Governmental Affairs Committee and the Senate Rules Committee where Senators interrogated former Capitol police chief Steven Sund, former Senate Sergeant-at-Arms Michael Stenger, former House Sergeant-at-Arms Paul Irving and the acting chief of police for the Metropolitan Police Department Robert Contee. Referring to Mr Hawley, one Twitter user wrote that it was "hard to watch a traitorous insurrectionist attempt to question witnesses about his acts of sedition". One particular line of questioning from Mr Hawley that bothered many during the hearing was when he used words from retired General Russell Honoré to say that claims that those in charge of security at the Capitol building may have been complicit are “disrespectful” and “really quite shocking". The judgement of Mr Hawley was harsh after he objected to the certification of the electoral college results, holding firm even after the Capitol had been ransacked by a Trump-supporting mob. Former Missouri Senator John Danforth said “supporting Josh and trying so hard to get him elected to the Senate was the worst mistake I ever made in my life”.

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Twitter removes hundreds of misinformation accounts

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File photo: Twitter said 100 accounts with Russian ties were removed for amplifying narratives that undermined faith in NATO and targeted the United States and the European Union. BRUSSELS – Twitter said on Tuesday it had taken down 373 accounts which it said had ties to Russia, Armenia and Iran and had breached its platform manipulation policies. Russia’s foreign ministry spokeswoman Maria Zakharova said that Moscow planned to look into the grounds for Twitter blocking the accounts, TASS news agency reported. “The 373 associated accounts across the four networks were permanently suspended from Twitter for violations of our platform manipulation policies,” the company said in a blog post.

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Thursday, February 18


News

Facebook, Google, Twitter CEOs will testify about misinformation before U.S. Congress

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Facebook, Google, Twitter CEOs will testify about misinformation before U.S. Congress. WASHINGTON (Reuters) - The chief executives of Facebook Inc, Alphabet Inc and Twitter will testify before a U.S. House panel on March 25 on "misinformation and disinformation plaguing online platforms." A pair of House Energy and Commerce subcommittees will hold a fully remote joint hearing including Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai and Twitter CEO Jack Dorsey as Congress considers whether to make changes in legal protections for social media companies. "Whether it be falsehoods about the COVID-19 vaccine or debunked claims of election fraud, these online platforms have allowed misinformation to spread, intensifying national crises with real-life, grim consequences for public health and safety,” said Energy and Commerce Committee Chairman Frank Pallone and Representatives Mike Doyle and Jan Schakowsky, the chairs of the two subcommittees, in a joint statement. They added "for far too long, big tech has failed to acknowledge the role they’ve played in fomenting and elevating blatantly false information to its online audiences. Industry self-regulation has failed."

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How COVID-19 changed the way we use Google and Twitter, according to UCLA-Harvard study – Press Enterprise

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LOS ANGELES — The coronavirus pandemic has changed virtually everything in the U.S., including online behavior, according to a new study. Researchers from UCLA and Harvard University analyzed how two types of Internet activity changed in the country for the 10 weeks before and the 10 weeks after March 13, 2020 — the date that then-President Donald Trump declared COVID-19 a national emergency. The other was the phrasing of more than a half-billion words and phrases posted on Twitter, blogs and Internet forums, suggesting a resurgence of community-oriented values and support of one another. The researches reported that Google searches increased by 344% for “grow vegetables” and by 207% for “sewing machine.” On Twitter, mentions of “Home Depot” jumped by 266%, the study found. While drawing conclusions about shifting psychology from such evidence might seem a stretch, Greenfield said that language “provides a window into people’s concerns, values and behavior.”.

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Thursday, February 11


News

Koo crosses 3M users, popularity surges amid Twitter row

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Koo app, in the last few weeks, has seen a massive surge in user base as Union ministers and government departments have endorsed the homegrown microblogging platform amid a spat with Twitter. From Information Technology Ministry using Koo to broadcast its stand on Twitter not fully complying with its order to take down inflammatory content to ministers, including Piyush Goyal, urging people to switch to the platform, these developments have led to a surge in the userbase of the Indian rival. "We had two million users with about 1.5 million active users. Now, we have now crossed three million-mark," Koo Co-founder Mayank Bidawataka told PTI. That said, Koo's platform has a similar look and feel to Twitter, including the user interface. When it comes to the logo, Koo has a yellow bird as its mascot while Twitter has blue-coloured 'Larry' (inspired by popular basketball player, Larry Bird) representing the brand.

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