Twitter to let users charge followers to see premium posts, Marketing & Advertising News, ET BrandEquity
Twitter is branching out from advertising to find more ways to make money - both for itself and for its most prolific users, whether those are businesses, celebrities or regular people. In an investor presentation Thursday, the social media company announced a new feature called "Super Follows," which will let users charge for extra, exclusive material not shown to their regular followers. The subscriptions will also allow Twitter to tinto a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly. "Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves," the company said in a statement.