Walmart in Mexico launches grocery orders via WhatsApp
MEXICO CITY (Reuters) - Walmart's Mexico unit has begun offering grocery delivery from its Superama stores via messaging service WhatsApp, the retailer said on Monday, in a new stab at attracting shoppers outside bricks-and-mortar supermarkets. WhatsApp, the free text-messaging service owned by social media platform Facebook, is ubiquitous throughout Mexico. Superama shoppers can text an order to a WhatsApp number run by Walmart, known in Mexico as Walmart de Mexico. The representative said Superama charges 49 pesos ($2.55) for delivery within 90 minutes, or 39 pesos ($2.03) for a later delivery time, and would accept payment in cash or by card upon delivery. Walmart's plan to buy Cornershop, which operates in Mexico and Chile, for $225 million, was blocked earlier this month by Mexico's competition regulator, which said that Walmart could not guarantee an even playing field for rivals also using the app.