Everything's Going Right for Wal-Mart, but Challenges Remain
Wal-Mart still has a long road ahead of it as it aims to catch up with Amazon. With another strong report, Wal-Mart is disproving two narratives roiling the retail industry: first, that brick-and-mortar retail is dead, killed by Amazon. Even if Wal-Mart catches up to Amazon in terms of sales, the e-commerce business may never be as profitable as the stores. The most important e-commerce initiative from Wal-Mart was the rollout of its free shipping offer in February.