Popeyes signs first lease for China market as it seeks to take on KFC
SHANGHAI (Reuters) - U.S. fried chicken chain Popeyes wants to become the top chicken brand in China, the chief executive of its parent company said on Tuesday, as it prepares to take on KFC, the no.1 player in the world's most populous market. Yum has said it is acutely aware there is more opportunity to expand in China, noting that while it was in 1,300 Chinese cities, there are still 700-800 cities without a KFC store. Popeyes' July plan was "just really to put a framework on the short-term potential business", Jose Cil, RBI's CEO said in an interview in Shanghai. "I think we can be the no.1 Chicken brand here in China and all around Asia," he said, adding that consumers in the region were looking for options.
Story Sourcesca.finance.yahoo.com uk.finance.yahoo.com finance.yahoo.com in.reuters.com uk.reuters.com reuters.com channelnewsasia.com kfgo.com