Asda sales outperform Sainsbury's ahead of merger
Terms of service. Asda sales outperform Sainsbury's ahead of merger. 15 November 2018 • 1:52 PM. Asda's turnaround efforts appear to be taking hold as it outperformed its merger partner Sainsbury's in the third quarter of the year. Like-for-like sales, a key measure that strips out stores that opened during the year, rose 2pc in the three months to Sept 30, marking its sixth quarterly increase in a row. The Walmart-owned supermarket, which plans to merge with rival Sainsbury's in a £15bn deal, lured an extra 115,000 shoppers through its doors with lower prices and an improved range of own-brand groceries, including 113 new 'Free From' products.