Sports Direct Partners with Open Commerce Platform Reaction Commerce
SANTA MONICA, Calif., Dec. 13, 2018 /PRNewswire/ -- Reaction Commerce, the fastest-growing open source commerce platform for modern retailers and brands, today announced a multi-year strategic partnership with Sports Direct International plc, one of the world's leading sporting goods retailers and operator of a diverse group of sports, fashion and luxury stores. Sports Direct is Reaction's first large-scale, global client for its full-stack commerce platform and managed services, and will use Reaction to build out its future-proof, flexible commerce engine to realize their vision of what is possible in commerce. "We've been on the hunt for a new commerce platform for more than a year, as recent growth and acquisitions mean that our once state-of-the-art platform no longer fits the ambitions, scale, or trajectory of the Group," said Sports Direct International plc Head of Elevation, Michael Murray. "Sports Direct was looking for a solution capable of streamlining legacy operations and providing customized online shopping experiences across its hundreds of brand websites. Reaction delivers just that with a modern, open platform that can power Sports Direct International's commerce evolution by enabling them to deliver the exact experience they envision to customers worldwide."