Apple Inc. Add to portfolio

Berkshire Hathaway Inc (NYSE: BRK-A) (NYSE: BRK-B) CEO Warren Buffett over the weekend wrote his annual letter to shareholders and highlighted the “power of repurchases” using Apple Inc (NASDAQ: AAPL) as an example. What Happened: Buffett said that Berkshire began buying shares of the iPhone maker in late 2016 and by early June 2018 owned more than one billion shares (adjusted for splits). “Saying that, I’m referencing the investment held in Berkshire’s general account and am excluding a very small and separately-managed holding of Apple shares that was subsequently sold. When we finished our purchases in mid-2018, Berkshire’s general account owned 5.2% of Apple,” wrote the veteran investor. The cost for acquiring that stake was $36 billion and since then Berkshire has enjoyed regular dividends averaging about $775 million annually and has pocketed an extra $11 billion in 2020 by selling a small part of its holdings. The company repurchased .3 billion worth of stock in the period. Since Berkshire also repurchased its own shares during the past two and a half years, its shareholders now own a full 10% more of Apple’s assets and future earnings than they did in July 2018, wrote Buffett.

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Microsoft has waded in with some very decent products, namely the Surface Go series, as has Amazon with its range of great budget-priced Fire tablets. However, the current leaders of the tablet pack are unquestionably Apple and its chief adversary Samsung, whose wide range of Galaxy tablets have given the mighty Apple a very good innings indeed. The reason for this is that products that use the same operating system are much more easily synced together and you will notice this most when it comes to the transferal of photos. For instance, when you snap a picture on your iPhone, it will eventually make its way to all your other Apple products, whether it’s an iPad, MacBook or an iMac desktop computer. Most public places have wi-fi but if you’re ever caught short and don’t wish to use your much smaller phone to, say, surf the web or reply to an email, you can easily tether the tablet to your phone as a ‘hotspot’ and use the phone’s 4G or 5G signal. Available in four casement colours (sky blue, green, rose gold and space grey), this tablet takes user friendliness to the highest echelon, partly because it can also be used in conjunction with the Apple Pencil and, better still, Apple’s new, utterly amazing – but rather pricy – Magic Keyboard (£299). When used with the keyboard – which incidentally also serves as a protective wallet – the iPad is transformed into a laptop of sorts, with mouse tracking via the keyboard’s built-in Touch Pad.

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Mobile ad companies form alliance to prepare for Apple privacy changes. (Reuters) - Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. Apple will soon begin to prompt iPhone users to allow apps to use their data for personalized advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company's ad business. The Post-IDFA Alliance will provide tips and best practices to help advertisers and developers ensure ads are placed in front of relevant consumers and the effectiveness of those ads can still be measured after the Apple changes are rolled out, said Mark Ellis, chief executive of mobile marketing company Liftoff, which is part of the alliance.

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We may earn a commission for purchases using our links. Customers whose watch will not charge after going into Power Reserve can get a free repair. A very small number of customers with Apple Watch Series 5 or Apple Watch SE models running watchOS 7.2 or 7.3 have experienced an issue with their watch not charging after it enters Power Reserve. For customers who are still experiencing the problem after updating their Apple Watch Series 5 or Apple Watch SE to watchOS 7.3.1, Apple is offering to repair them for no cost. Microsoft has released a version of Office for iPad for the first time.

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Apple fixes a bug that prevented some older MacBook Pros from charging. One week after pushing macOS 11.2 to the public, Apple has released 11.2.1. Spotted by Apple Insider, the update includes a single change, but it's an important one if you own an older MacBook Pro. Some people with 2016 and 2017 models recently found that a bug prevented them from charging their computer's battery. Apple: macOS Big Sur 11.2.1. macOS Big Sur 11.2.1 addresses an issue that may prevent the battery from charging in some 2016 and 2017 MacBook Pro models. Some features may not be available for all regions, or on all Apple devices.

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Microsoft has waded in with some very decent products, namely the Surface Go series, as has Amazon with its range of great budget-priced Fire tablets. However, the current leaders of the tablet pack are unquestionably Apple and its chief adversary Samsung, whose wide range of Galaxy tablets have given the mighty Apple a very good innings indeed. How to choose a tablet. The reason for this is that products that use the same operating system are much more easily synced together and you will notice this most when it comes to the transferal of photos. For instance, when you snap a picture on your iPhone, it will eventually make its way to all your other Apple products, whether it’s an iPad, MacBook or an iMac desktop computer. Most public places have wi-fi but if you’re ever caught short and don’t wish to use your much smaller phone to, say, surf the web or reply to an email, you can easily tether the tablet to your phone as a ‘hotspot’ and use the phone’s 4G or 5G signal. Available in four casement colours (sky blue, green, rose gold and space grey), this tablet takes user friendliness to the highest echelon, partly because it can also be used in conjunction with the Apple Pencil and, better still, Apple’s new, utterly amazing – but rather pricy – Magic Keyboard (£299). When used with the keyboard – which incidentally also serves as a protective wallet – the iPad is transformed into a laptop of sorts, with mouse tracking via the keyboard’s built-in Touch Pad.

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The trademarks are specifically for 'Apple Card' and 'Apple Cash', sparking rumors that both services could be coming to the country. Apple applied for the trademark 'Apple Card' and 'Apple Cash' back in July 2019, and recent action history shows both were approved on January 25, 2021, iPhone in Canada can confirm. The outlet notes that Apple Cash, which lets users sent money to each other using Siri and the Messages app, could impact financial services like Interac e-Transfers in Canada. As for Apple Cash, launched in the U.S. back in late 2017, it allows iPhone users to easily send and receive money with your debit card via Apple Pay, right within iMessage or by using Siri. It is still unclear if Apple Card or Apple Cash will actually launch in Canada, but Apple securing the trademarks are certainly a positive sign for those who wish to get in on what users in the United States have been enjoying.

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Apple (AAPL) is set to report its Q1 2021 after the closing bell on Wednesday, and analysts are widely expecting to see a record quarter from the company on the back of sales of its iPhone 12 line of smartphones. Earnings per share: $1.42 expected versus $4.99 in Q1 2020. iPhone revenue: $60.33 billion versus $55.96 billion in Q1 2020. “We strongly believe the iPhone 12 supercycle hype has become a reality with this week giving the Street its first glimpse of underlying iPhone 12 demand and key commentary from [Apple CEO Tim Cook] looking ahead into the next few quarters,” Ives wrote in an research note ahead of the earnings report. UBS Global Research analyst David Vogt suggested that Apple might have sold as many as 78.5 million units in the quarter, which would be ahead of the 78 million units the company sold in Q1 2016, the last time a supercycle was in effect.

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By CNN Staff| January 27, 2021 at 5:15 AM CST - Updated January 27 at 6:22 AM. (CNN) - Apple is urging customers to promptly update their operating systems to fix major security flaws that may have been exploited by hackers. People who use iPhones, iPads and/or iPods are being encouraged to update their operating systems with Apple’s latest security patches, which were pushed out Tuesday as part of the new iOS 14.4 software. The tech giant has not shared many specifics about the exact flaws, but on its website, the company acknowledges that hackers may have “actively exploited” three security bugs.

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"Steve Jobs' legacy continues to flow through Apple, with innovation built into the brand's DNA. As Apple reclaims the title of the world's most valuable brand from Amazon five years since it last held the top spot, we are witnessing it Think Different once again. From Mac to iPod, to iPhone, to iPad, to Apple Watch, to subscription services, to infinity and beyond." Emerging unscathed from the various controversies surrounding CEO, Elon Musk, Tesla's market capitalization has grown by an eyewatering US$500 billion over the last year, making it worth as much as the next nine largest automobile manufacturers in the world combined. Cruises disappear from the Brand Finance US 500 2021 ranking for the first time ever, with Royal Caribbean International (down 90% to US$494 million) dropping 631 spots from 169th to 800th, and Norwegian Cruise Line (down 98% to US$49 million) dropping 1,159 spots to 1,439th overall. In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation.

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