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NAS:AAPL, Jul 18, 08:45 UTC

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Apple Needs a Revamped iPad Mini to Fend Off Microsoft's New Surface Go

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It has now been nearly three full years since Apple (NASDAQ: AAPL) introduced the iPad Mini 4. Meanwhile, Microsoft (NASDAQ: MSFT) at long last announced the Surface Go earlier this month, starting at the same $399 price point. With a 10-inch display, Surface Go will actually compete with both the iPad Mini 4 as well as the 9.7-inch iPad ($329), but the latter has already been updated recently (March of this year). Apple does not officially disclose unit mix for any of its product segments, but the sustained drop in iPad ASP shows that the volume is concentrated at the low end. For reference, Apple's entire iPad portfolio spans $329 for an entry-level 9.7-inch iPad to $1,279 for a maxed-out 12.9-inch iPad Pro. If Microsoft is planning to address the affordable tablet market more aggressively, Apple needs to respond in kind to fend off its longtime rival.

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Tuesday Apple Rumors: Front Panels for 2018 iPhone Line Leak

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Leading the Apple (NASDAQ:AAPL) rumor mill today is news of iPhone panels leaking. iPhone Panel: A new image shows what appear to be the front panels for Apple’s 2018 iPhone lineup, reports MacRumors. These panels vary in size and match up with the different iPhone models rumors say are coming out this year. The 5.8-inch and 6.5-inch models will likely sport OLED displays. While rumors say the 6.1-inch one will use an LCD display.

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Why the US-China Trade War May Not Affect Apple Much

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Apple (AAPL) stock fell 1.3% on July 11 as a result of the escalating US-China trade war, while the tech-heavy NASDAQ Composite fell 0.6%. The Trump administration announced on July 10 that it would assess 10% tariffs on an additional $200 billion in Chinese goods. Apple’s stock performance has been choppy over the last couple of months due to the trade tensions.

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BAML: Augmented Reality Offers Advantage For Apple

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Investing.com - Augmented reality could become "another competitive advantage" for Apple, according to Bank of America (NYSE:BAC).In a note to clients, the Wall Street firm said Apple's move into augmented reality, AR, could mean $8 billion in new revenue between now and 2020 through higher iPhone and AppStore sales.Bank of America says more 1 billion Apple devices are already equipped with apps for augmented reality-- an interactive technology which superimposes an image on the user's view of the actual world. The firm says AR apps "will command a price premium" and are becoming more common in the marketplace. Bank of America also increased its 12-month, stock price target for Apple from $225 to $230 a share, partly because of AR's potential.Apple shares (NASDAQ:AAPL) are up 28% in the past 12 months. The company is expected to report earnings on July 31.

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Monday, July 16


News

Apple's New MacBook Pros Put It Back in the Game for Back-to-School Season

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Apple's New MacBook Pros Put It Back in the Game for Back-to-School Season. Ashraf Eassa, The Motley FoolMotley FoolJuly 16, 2018, 11:11 PM GMT. Apple (NASDAQ: AAPL), which market research company IDC says was the fourth-largest personal computer vendor by unit shipments during the second quarter of 2018, released new MacBook Pro computers on July 12 -- just in time for the back-to-school shopping season. These new processors are good for as much as a 70% boost in processor performance for the 15-inch MacBook Pro and a doubling in processing power for the 13-inch model, according to Apple. It also, Apple says, enables the "Hey Siri" functionality on the new devices -- a feature that was previously limited to Apple's iOS devices. And, finally, the new computers feature Apple's True Tone display technology, which adjusts the color temperature of the display to match the lighting conditions surrounding the machine.

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Apple’s China Growth Can Trump India Woes

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India has been a source of frustration for Apple (AAPL) for years. Stymied by high tariffs (15% to 20%) that have prompted Apple to market less-expensive iPhones that are a few generations old, compounded by competition from cheap alternatives from Samsung Electronics (South Korea: 005930) and Xiaomi (Hong Kong: 1810), Apple has underperformed in the world's fastest-growing smartphone market. With just 2% of the market, Apple sold a paltry 3.2 million iPhones in 2017 and less than 1 million in the first half of 2018, estimates Counterpoint Research.

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Monday Apple Rumors: Apple Expanding Face ID to More Devices in 2018

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Leading the Apple (NASDAQ:AAPL) rumor mill today is news of Face ID plans. Today, we’ll look at that and other Apple Rumors for Monday. The release of the 2018 MacBook Pro includes a new, third-generation keyboard. Some customers are hoping that AAPL would use this keyboard to replace the ones with issues. However, the tech company says that the third-generation keyboard is exclusive to the 2018 MacBook Pro. Check out more recent Apple Rumors or Subscribe to Apple Rumors : RSSAs of this writing, William White did not hold a position in any of the aforementioned securities.

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Apple Loses Key Executives as Strategy in India Falters

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Among the executives who’ve departed are its national sales and distribution chief, the head of its commercial channels and mid-market business, and the head of telecom carrier sales, said the people, who asked not to be identified discussing internal matters. The executive exodus is a symptom of Apple’s persistent malaise in India, where high tariffs inflate the price tags of imported gadgets such as the iPhone and consumers gravitate toward cheaper alternatives from the likes of Xiaomi Corp. and Samsung Electronics Co. Caught up in those challenges is Michel Coulomb, who took over as head of Indian operations in December 2017. While Coulomb has rich experience in carrier-led sales, his team has been slow to cultivate business relationships in the market, the people said. “iPhone India sales were weak in the first half of 2018 and, even if they show a big jump in the traditionally strong second half, Apple will still fall short of last year,” said Neil Shah, a research director with Counterpoint.

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Apple Loses Key Executives as Strategy in India Falters

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Among the executives who’ve departed are its national sales and distribution chief, the head of its commercial channels and mid-market business, and the head of telecom carrier sales, said the people, who asked not to be identified discussing internal matters. The executive exodus is a symptom of Apple’s persistent malaise in India, where high tariffs inflate the price tags of imported gadgets such as the iPhone and consumers gravitate toward cheaper alternatives from the likes of Xiaomi Corp. and Samsung Electronics Co. Caught up in those challenges is Michel Coulomb, who took over as head of Indian operations in December 2017. While Coulomb has rich experience in carrier-led sales, his team has been slow to cultivate business relationships in the market, the people said. “iPhone India sales were weak in the first half of 2018 and, even if they show a big jump in the traditionally strong second half, Apple will still fall short of last year,” said Neil Shah, a research director with Counterpoint.

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Apple India Sales Execs Depart as Market Poses a Challenge

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Apple Inc.’s ( AAPL) struggles to conquer the world’s fastest-growing major smartphone market, India, has prompted an exodus of several of its top sales executives in the country, according to Bloomberg. The report, citing anonymous sources, added that Apple’s India sales team is currently undergoing a restructuring phase. Despite CEO Tim Cook’s bullish progress reports on Apple’s Indian operations, it appears that the iPhone maker has made little ground in its bid to significantly grow market share in the country, which is still at 2%.

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