Amazon: Amazon may add kirana stores to its cart to boost retail play, Technology News, ETtech
Amazon’s plan is smaller in scale, said people with knowledge of the matter — signing up tens of thousands of neighbourhood stores to sell products through its ecommerce platform. To begin with, Amazon plans to enrol small mobile phone sellers on its platform and will eventually scale it up to others selling everything from food to general merchandise, according to a person familiar with the plan. “We have long worked to enable small and medium businesses, including kirana stores, with pioneering programmes such as AmazonEasy, I Have Space, Service Partner programme, among several others,” an Amazon spokesperson said in an email. The Walmart-owned company plans to use 15,000 small convenience stores, beauty salons, bakeries and pharmacies, among others, to sell smartphones, a product such shops normally don’t stock. As ecommerce expands in India, online firms are tapping into the robust network of an estimated 12 million mom-and-pop outlets to be used as last-mile delivery agents or even to sell products through them as part of omni-channel strategies.