Facebook's Making a Big Change to Its Plans to Monetize WhatsApp
Facebook's Making a Big Change to Its Plans to Monetize WhatsApp | NASDAQ. The company is still holding the potential for ads in Status in its back pocket, but there's no longer a timeline for the feature's release. After acquiring the messaging app for $19 billion in 2014, investors may be wondering how Facebook plans to make money from the service now that it's grown to over 1.5 billion users. Instagram is a place where users practically broadcast their interests. And while Facebook may be able to use existing user data from its other apps for some, many WhatsApp users haven't connected their Facebook accounts to their WhatsApp accounts. So, the potential for WhatsApp Status ads might not be too high -- maybe $1 billion or $2 billion in annual revenue built up over the next few years.