Snapchat founder can't prove Instagram makes you feel ‘terrible’
Snap insiders and fans - including Miranda Kerr, the Australian supermodel and entrepreneur who is married to Snap CEO Evan Spiegel - have repeatedly blasted Facebook and Instagram for copying Snapchat, especially its stories format. But beyond the copying complaints, which Instagram has not denied, there's another form of criticism that has recently bubbled up: the contention that Instagram is bad for you, while Snapchat is not. The basic theory is easy to understand: Instagram has "likes" and public follower counts, whereas Snapchat does not, and if people are competing for likes on Instagram, they will end up feeling "terrible." But the problem with that easy narrative is the evidence doesn't back it up. Yes, Snapchat seems to beat Instagram in this study. But if even research being paid for by your competitor - a competitor who is trashing you in the press - gives you 89% positive attributes, that's pretty good. And it's not the only evidence to suggest that Spiegel is wrong in his assessment of Snapchat and Instagram's emotional effects. How does using Snapchat or Instagram impact you emotionally? When I heard Spiegel's quote about Instagram in November, I thought it would be worthwhile to try and answer a simple question: How did Snapchat and Instagram affect users emotionally? Snapchat comes out ahead, but there is nothing to suggest Instagram makes its users feel "terrible" - or somehow much, much worse than Snapchat. But this wasn't an academic study and I took the results as a gut check rather than a definitive answer.