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NAS:GOOGL, Jan 18, 12:24 UTC

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Thursday, January 10


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Google’s internal SEO strategy: Make small changes, embrace change, consolidate

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Search Engine Land•January 10, 2019. Google gave a rare glimpse into how they manage their 7,000 internal websites.Please visit Search Engine Land for the full article.

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Don’t Get Too Excited over This Dip in Google Stock

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Alphabet (NASDAQ:GOOGL,GOOG) stock looks like an easy buy amid the sell-off in broader markets. And Google stock certainly is cheaper: it fell almost 25% between late July and mid-December. Alphabet stock has rallied since, gaining about 11% – but even here it looks awfully cheap. And so GOOGL stock has been a hot pick of late. InvestorPlace - Stock Market News, Stock Advice & Trading Tips. But I personally long have been cautious toward Alphabet stock. And while I’ve been too cautious on occasion, I’m still not ready to go jumping into GOOGL just yet. The company is reliant on advertising; a recession would hurt growth. But it’s not as if Alphabet stock was hugely expensive even at the highs. Some sort of weakness would have made sense as U.S. stocks sold off. But a 52-week low seemed far too low and investors have since bought the dip.

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Alphabet Makes Virtual Assistant Smarter With New Features

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Moreover, it will also enable them to share estimated time of arrival (ETA) or send messages using third-party apps like WhatsApp, Facebook Messenger, Hangouts among others.Notably, Google’s feature upgrade is expected to give it an edge over Amazon, which aims to deploy Alexa in cars this year.Google also brings Assistant to the lock screen for the first time, where the users can get responses for their personal queries, search for nearby restaurants, set and dismiss alarms, and schedule reminders without unlocking their phones.Assistant will also help users to check into flights, get boarding passes and even book hotels through their partners including Priceline, Expedia, and Choice Hotels among others. However, this update is available on in the United States for now.Integration with Third Parties to Aid GrowthGoogle announced the introduction of Google Assistant Connect to smart displays, which is aimed at expanding the company’s digital assistant in different devices. Notably, just like Alexa, users can get information from Assistant, play music, find recipes, go through Google photos, video call and manage daily calendar among others.The company has already integrated with various device manufacturers to integrate Assistant into their products. These include Lenovo, JBL, Sonos speakers and Sony among others.Notably, per Gartner, 3.3% of global households are expected to adopt a VPA-enabled wireless speaker by 2020. Intensifying CompetitionPer data from Research and Markets, the global market for intelligent virtual assistant is expected to witness CAGR of 32% between 2018 and 2023 and exceed $9 billion by the said time frame.The vast growth opportunity in this segment is attracting other tech companies like Apple AAPL, Microsoft MSFT, Samsung and Amazon AMZN.Notably, all these companies are trying to bolster their presence in the world of virtual assistants and smart speakers driven by artificial intelligence and machine learning techniques.Currently, Alphabet carries a Zacks Rank #3 (Hold).

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Google gets a victory over privacy rights in the EU's top court

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Google gets a victory over privacy rights in the EU's top court. The decision to remove a link is weighed against factors such as the individual's role in public life. Since 2014, Google has received nearly 3 million requests to "delist" web addresses from users across Europe. "The opinion contains a clear recommendation that the right to remove search results from Google should not have global effect," said Richard Cumbley, the partner and global head of technology at London-based law firm Linklaters, in an email to CNBC. U.K.-based free speech organization Article 19 heralded the advocate general's opinion in a statement Thursday saying: "The Court must limit the scope of the 'right to be forgotten' in order to protect global freedom of expression and prevent Europe from setting a precedent for censorship that could be exploited by other countries."

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Google Wins Round in Fight Against Global Right to Be Forgotten

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Google Wins Round in Fight Against Global Right to Be Forgotten. (Bloomberg) -- Google shouldn’t have to apply the so-called right to be forgotten globally, an adviser to the EU’s top court said in a boost for the U.S. giant’s fight with a French privacy regulator over where to draw the line between privacy and freedom of speech. While backing Google’s stance, Advocate General Maciej Szpunar of the EU Court of Justice said that search engine operators must take every measure available to remove access to links to outdated or irrelevant information about a person on request. The Alphabet Inc. unit currently removes such links EU-wide and since 2016 it also restricts access to such information on non-EU Google sites when accessed from the EU country where the person concerned by the information is located -- referred to as geo-blocking. In a second case, it asked questions about the obligations of search engine operators when faced with delisting requests of links to sensitive data, such as sexual orientation, political, religious or philosophical opinions and criminal offenses, that “is embedded in a press article or when the content that relates to it is false or incomplete.”.

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[$$] Google Nears Win in Europe Over 'Right to Be Forgotten'

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Google and other search engines shouldn’t be forced to apply the European Union’s “right to be forgotten” beyond the bloc’s borders, an adviser to the EU’s top court argued Thursday. Maciej Szpunar, an advocate general for the court, argued in Thursday’s nonbinding opinion that if the EU ordered removal of content from websites accessed outside the EU, there was a danger that other jurisdictions would end up blocking information from being accessible within the EU. Google didn’t immediately have any comment.

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Google can limit right to be forgotten to EU - EU court adviser

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Google can limit right to be forgotten to EU - EU court adviser. ReutersJanuary 10, 2019, 9:18 AM GMT. LUXEMBOURG (Reuters) - Google and other search engines can limit the "right to be forgotten" to the European Union, an adviser to the European Union's top court said on Thursday. The case is based on a legal battle between the U.S. internet giant and CNIL, a French agency responsible for ensuring data privacy. The latter said that people should be able to force Google to remove references to them globally and not just via just searches under http://www.google.fr carried out in France. What to read next.

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Google Knows You Better Than Your Doctor Ever Could

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4.2 lakhs) deductible on my health insurance, I haven't been to a doctor to talk about an illness in years. "Dr. Google" may not have an MD or a board certification, but it does have the clinical knowledge of a primary care provider who sees millions of patients a year. Things like unscented lotions, vitamins and flu medicine all serve as leading indicators of an expectant mother. And a person's shopping history is just one of millions of data points collected by ad platforms. This data could help Google to give better diagnoses: If I enter a list of early symptoms of Ebola on the WebMD Symptom Checker, it tells me I might have the stomach flu, but Google would have tracked me on a jungle trek in the Democratic Republic of the Congo and could predict that I require something more than a bottle of Pepto-Bismol.

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Forget Apple: Alphabet Is the Better Buy

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Apple dominates the premium smartphone, tablet, and smartwatch markets and is making strides to shift more of its business toward recurring services revenue. Alphabet rules search, offers a diverse array of popular services, and is expanding its consumer hardware business in a significant way. If I had to pick only one of these two stocks to add to my portfolio, though, it would be an easy decision for me: Alphabet. Last quarter, Alphabet reported that its advertising revenue grew by a solid 20.3%. While Alphabet hasn't reported its fourth-quarter results, the company announced on Jan. 4 that it'd next release its quarterly earnings on Feb. 4. When a company sets an earnings date without providing updated guidance, it's generally a sign that the quarter didn't wildly miss the company's previous guidance. Nevertheless, analysts currently expect that Google will post 20.4% revenue growth when it reports and that it'll guide to revenue growth of 19% for the following quarter. If they're right, it'll be crystal clear that Alphabet's core business is solidly intact while Apple's is showing cracks.

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Google's New Policy Chief Weighs Washington Reshuffle

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(Bloomberg) -- Google’s new global policy chief is considering a shake-up of the company’s Washington lobbying apparatus, according to people familiar with the matter, as the internet giant faces a host of new policy threats, including a change of power on Capitol Hill. Karan Bhatia, who joined in June, is reassessing the roles of existing staff, said the people, who asked not to be identified discussing private matters. Molinari, a Republican who joined Alphabet Inc.’s Google in 2012, was slated to transition to an advisory role this month, opening up her position as head of policy for the Americas. As part of his reassessment, Bhatia circulated an empty organizational chart with his name at the top and blank boxes representing all open positions reporting to him, prompting staffers to fear for their jobs, some of the people said. Bhatia, a former deputy U.S. trade representative under President George W. Bush, joined Google after overseeing global affairs for General Electric Co. Google’s new policy challenges include responding to possible U.S. antitrust scrutiny, new privacy rules in Europe and California and attempts to regulate tech companies’ responsibility for content on their services.

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