Netflix, Bell Media reduce video quality to lower internet bandwidth use
Netflix is lowering video quality for its subscribers in Canada as it attempts to reduce soaring demands on internet bandwidth in the midst of the COVID-19 pandemic. The streaming giant says it introduced changes on Thursday that are designed to slash its data traffic by 25 per cent, as internet service providers deal with a surge in user activity. The lower bandwidth streams of Netflix programs should still deliver the usual quality of each plan, the company said, whether it's ultra-high definition 4K, high-definition or standard definition. "If you are particularly tuned into video quality, you may notice a very slight decrease in quality within each resolution. But you will still get the video quality you paid for," Florance wrote at the time.
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