Ex-Subscriber Survey Illustrates the Challenges Ahead for Netflix
Ex-Subscriber Survey Illustrates the Challenges Ahead for Netflix | NASDAQ. Since first introducing its streaming service a dozen years ago, the rise of Netflix(NASDAQ: NFLX) as a streaming powerhouse has been nothing short of phenomenal. The company has gone from 7.5 million subscribers and $300 million in revenue in Q4 2007 to more than 158 million global subscribers and revenue of $5.2 billion in Q3 2019. Gone are the days when Netflix was the only streaming game in town, and the coming year could arguably be the company's most challenging yet. These lapsed subscribers were asked to pick from a list of reasons, choosing all those that applied. Forty-nine percent of the 1,005 respondents said the most recent price increase was the biggest factor.