Even Adidas is watching Netflix
So it might come as a surprise that at least one top Adidas executive, global creative director Paul Gaudio, is checking an entirely different shoulder for competitive threats, naming, in a recent interview with the magazine Monocle, even the likes of Netflix NFLX-1.18% as an Adidas ADDYY+0.46%DE:ADS+0.42% rival. Adidas participated in the Streets of EQT fashion show at the Old Truman Brewery in London this September. Read on:Teens are spending their money on Amazon and Adidas, while Nike loses favor. A kid only has so much money to spend.