Manchester United Shoots for Success with a “Digital Experience Platform” Powered by HCL
The launch is part of the ongoing digital transformation of the club to provide a real-time, engaging, personalized, and unified experience to Manchester United’s 659 million global followers, which supports the club’s strategy to become a Digital Sports Enterprise. “Just days after launch, the Manchester United Official app reached number one in the App Store’s sports category download charts in 68 markets around the world. “The app was created by a dedicated project team from HCL Technologies and Manchester United, ensuring a truly collaborative approach to the project. The team not only built the new app and website, but also created an advanced underlying platform that will give the club the ability to adapt as new technologies emerge.”.