Bell Media Launches Commercial SuperPods
TORONTO, July 13, 2018. â The new 30-second advertising opportunity allows advertisers to be featured exclusively in a commercial break with a custom creative tied directly to the program ââ Bell Media's first SuperPod features Chevrolet in THE AMAZING RACE CANADA: HEROES EDITION â. "Advertisers have been challenging the industry to build exclusive and engaging content for their brands and audiences," said Darryl Coburn, Vice-President, National Television Sales, Bell Media. "The Bell Media SuperPod delivers a unique opportunity for clients to extend their brand's messaging beyond the typical commercial break while offering viewers continuous engagement with their program. We're looking forward to rolling out this experience with more clients in the near future." About Chevrolet CanadaFounded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year.