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Blue Apron Add to portfolio

UNIS:BLU, Oct 16, 09:00 UTC

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Wednesday, October 10


News

Blue Apron Refinances Revolving Credit Facility

BLU

Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. Forward Looking Statements. These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties and assumptions including, without limitation, the company’s ability to achieve the benefits of the amended credit facility; its ability to comply with the covenants in the amended credit facility; its anticipated growth strategies; its ability to achieve future revenue growth and manage future growth effectively; its expectations regarding competition and its ability to effectively compete; its ability to successfully build out and operate its fulfillment centers; its ability to expand its product offerings and distribution channels; its ability to cost-effectively attract new customers, retain existing customers and increase the number of customers it serves; seasonal trends in customer behavior; its expectations regarding, and the stability of, its supply chain; the size and growth of the markets for its product offerings and its ability to serve those markets; federal and state legal and regulatory developments; other anticipated trends and challenges in its business; and other risks described in the company’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including under the caption “Risk Factors” in the company’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2018 filed with the SEC and in other filings that Blue Apron may make with the SEC in the future.

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Monday, October 08


News

Blue Apron Tests One-Hour Meal-Kit Delivery

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Realizing its subscription-based business model isn't working, the meal-kit company is trying different avenues to get its food on the kitchen counters of customers as quickly as possible. The meals will change weekly, but delivery is available only between 4 p.m. and 8:45 p.m. Some analysts are concerned that Blue Apron choosing to partner with delivery services like Grubhub and Seamless is a mistake because they are primarily known for delivering prepared fast-food items, and with Blue Apron, you still need to cook the food. But Uber started as a ridesharing service yet Uber Eats is a viable food delivery alternative and people don't expect to be taken somewhere when their food arrives. A new, cheaper meal. While the on-demand option is good, Blue Apron might be better off having its meal kits widely distributed in supermarkets to reach the broadest possible audience. While it does have an agreement with Costco to have its meal kits appear in its refrigerators, that's only a few hundred stores. Where servings used to cost anywhere from $15 to $30 or more per serving, they can now be had for just a few dollars each. Even this new one-hour delivery option from Blue Apron is less than $10 per serving. However, that's going to cause further problems with margins as the meal-kit company is still producing operating losses and lower prices will pinch them further.

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Sunday, October 07


News

4 Reasons Blue Apron’s Partnership with Grubhub Doesn’t Make Sense

BLU

Blue Apron(NYSE: APRN) recently announced that it was testing meal kit deliveries with Grubhub (NYSE: GRUB), the biggest food delivery player in America, across New York City. On the surface, the partnership sounds logical: Blue Apron is struggling with high logistics expenses and remains unprofitable, so outsourcing its deliveries to Grubhub (and its subsidiary Seamless) could help it cut costs. The most glaring problem is that people use Grubhub to order precooked meals, and Blue Apron sells meal kits. Therefore, Blue Apron is promoting DIY dinners to hungry diners who want instant gratification. This means that it's doubtful that the average Grubhub user will buy Blue Apron's meal kits, which come in servings for two to four people and cost between $19 and $38, plus a $3.99 delivery fee.

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Thursday, October 04


News

Why Blue Apron Holdings Inc. Stock Gave Up 15% in September

BLU

Why Blue Apron Holdings Inc. Stock Gave Up 15% in September. Shares of Blue Apron Holdings Inc. (NYSE: APRN) were sliding again last month as questions about the company's long-term viability continued following another disappointing earnings report in August. Rather, the ongoing sense that competition was continuing to take market share from Blue Apron, and that the company's own efforts to restore subscriber growth were underwhelming, seemed to weigh on the stock. Image source: Blue Apron. As the chart below shows, it was a volatile month for the stock, but shares headed lower through most of September.

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News

How Will On-Demand Fit Into Blue Apron's Business?

BLU COST

One of Blue Apron's (NYSE: APRN) major focuses in 2018 has been the development of an on-demand product. Then, more recently, the company launched a truly on-demand option, delivering its meal kits to people in New York within a half hour through a partnership with GrubHub. People usually open one of GrubHub's apps looking for a quick meal, and Blue Apron's semi-prepared meal kits don't exactly fit in with the rest of the selection. Blue Apron, by contrast, is ceding control of its brand to partners like GrubHub or Costco, and it's at the mercy of their networks. If Costco decides it doesn't want to stock Blue Apron meal kits anymore -- perhaps directing customers instead to a private-label product -- Blue Apron will be out of luck. If GrubHub can't deliver meal kits in the amount of time it says it will, there's nothing Blue Apron can do about it. And in the meantime, those partners are taking a slice of its business.

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Wednesday, October 03


News

GrubHub Starts Delivering Blue Apron's On-Demand Meal Kits - October 3, 2018

BLU

Notably, Blue Apron’s meal kits will also be delivered on Seamless’ online and mobile platforms.Meal Kit to Attract Users?The online meal kit delivery business was introduced in 2012 and has been gaining traction on the back of increased Internet penetration and meal preparation convenience to customers.The value of the meal kit delivery market in 2017 in the Unites States was $4.65 billion. Moreover, compared with other channels, meal kits spending grew three times from March 2015 to March 2017.Increasing online purchases coupled with growing demand for meal kits market will help GrubHub to benefit from this deal. Notably, in the last reprted quarter, daily Average Grubs (DAGs) were 423,200, which increased 35% from the year-ago quarter.Moreover, the deal may also attract Blue Apron’s customers to GrubHub’s other services, which will eventually drive user base. Given the huge resources these companies have, it will not be difficult for them to expand rapidly and cut down on prices.Moreover, Amazon's restaurant delivery service, which is free for its 101 million Prime members, is a major threat.GrubHub is also facing significant competition from Uber Eats, which per Second Measure is the fastest-growing meal delivery service in the United States.

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Tuesday, October 02


News

Blue Apron tumbles to a record low

BLU

Shares sold off more than 6%, hitting a record low of $US1.50, after the meal-kit maker announced it was launching a pilot program for on-demand delivery in New York City on the Grubhub and Seamless online and mobile platforms. “This new on-demand product is a complement to our core offering, giving consumers – for the first time – the option to have a Blue Apron meal delivered to their doorstep in less than an hour,” Blue Apron CEO Brad Dickerson said in the press release. “We are thrilled to launch this initial pilot to expand the reach of our brand, and expect to build on this new competency with additional same day, on-demand platforms over the coming months.”. Over the next several months, other competitors, like Walmart, would announce that they too were entering the meal-kit space. But increased competition isn’t the only problem Blue Apron has had to deal with.

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News

Blue Apron stock price tumbles to record low

BLU

Shares sold off more than 6%, hitting a record low of $US1.50, after the meal-kit maker announced it was launching a pilot program for on-demand delivery in New York City on the Grubhub and Seamless online and mobile platforms. “This new on-demand product is a complement to our core offering, giving consumers – for the first time – the option to have a Blue Apron meal delivered to their doorstep in less than an hour,” Blue Apron CEO Brad Dickerson said in the press release. “We are thrilled to launch this initial pilot to expand the reach of our brand, and expect to build on this new competency with additional same day, on-demand platforms over the coming months.”. Over the next several months, other competitors, like Walmart, would announce that they too were entering the meal-kit space. But increased competition isn’t the only problem Blue Apron has had to deal with.

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Blue Apron is now selling its meal kits on Grubhub and it 'seems odd'

BLU

The meal kit company, which has struggled to hold onto customers amid growing competition and distribution issues, said Tuesday that it is testing selling its kits through the on-demand food service in select areas of the five buroughs. Blue Apron's move into online food-ordering comes as the company continues to try to overcome well-publicized operational issues and to keep subscribers with the service the long term. Its shares have plunged 72 percent over the last 12 months. While the company's new on-demand service seems like a like a sensible way for Blue Apron to expand its availability to more customers, the move also prompts big questions, Neil Saunders, managing director of retail at GlobalData, said. To entice customers to try this new delivery method, Blue Apron is offering coupons giving 40 percent off their first order. While the cost of the meals are on-par with what consumers would pay at other restaurants for delivery, they still need to be cooked and are only available for delivery between 4:00 pm and 8:45 pm.

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News

Blue Apron Launches On-Demand Delivery With New Pilot Program in New York City

BLU

The offering, delivered in new custom packaging, includes fresh, pre-portioned ingredients to easily cook two- or four-serving a la carte meals in 30 minutes or less. In addition to Blue Apron meals, consumers can order add-on culinary products from Blue Apron premium suppliers and partners, including Vermont Creamery cheeses, Irving Farm coffee, and a selection of broths from Brodo. “This new on-demand product is a complement to our core offering, giving consumers–for the first time–the option to have a Blue Apron meal delivered to their doorstep in less than an hour," said Brad Dickerson, CEO, Blue Apron. "We are thrilled to launch this initial pilot to expand the reach of our brand, and expect to build on this new competency with additional same day, on-demand platforms over the coming months.”. These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties and assumptions including, without limitation, the Company’s anticipated growth strategies; its ability to execute on its multi-product, multi-channel growth strategy; the success of its pilot program with GrubHub; its expectations regarding competition and its ability to effectively compete; its ability to expand its product offerings and distribution channels; its ability to cost-effectively attract new customers, retain existing customers and increase the number of customers it serves; seasonal trends in customer behavior; its expectations regarding, and the stability of, its supply chain; the size and growth of the markets for its product offerings and its ability to serve those markets; federal and state legal and regulatory developments; other anticipated trends and challenges in its business; and other risks more fully described in the Company’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including under the caption “Risk Factors” in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2018 filed with the SEC on August 2, 2018 and in other filings that Blue Apron may make with the SEC in the future.

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Topics:
  • Business
  • Financial