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UNIS:BLU, Jan 21, 04:56 UTC

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Friday, January 18


News

Don't Be Fooled: Blue Apron Is Still in Trouble

BLU

Shares of Blue Apron(NYSE: APRN) surged 45% on Jan. 15 after the meal kit maker provided a brief preview of its upcoming fourth quarter report, due to come out on Jan. 31. It didn't provide any exact numbers, but reaffirmed its "confidence in achieving profitability on an adjusted EBITDA basis" in both the first quarter of 2019 and the full fiscal year "as it actively pursues the appropriate strategies to create value for its stakeholders." Second, Blue Apron lacks the scale to fend off larger competitors like Amazon's Whole Foods or Kroger, since those grocers can simply pack their own products into similar boxes and sell them at lower prices. Lastly, Blue Apron's meal kits target customers who are too busy to shop for ingredients to cook, but those same customers could simply buy prepared meals at Costco(NASDAQ: COST) or a myriad of other delivery and takeout options from restaurants.

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  • Financial

Tuesday, January 15


News

Blue Apron Soars as It Sees Strong Demand in WW Partnership

BLU

Blue Apron Soars as It Sees Strong Demand in WW Partnership. (Bloomberg) -- Blue Apron Holdings spiked in its best day on record Tuesday, after the at-home meal-kit company said a recent partnership with WW had seen “higher-than-expected demand to date.”. Shares of WW, formerly known as Weight Watchers, also gained as much as 3.5 percent. While the stock continues to trade at low levels -- and it remains down about 60 percent over the past 12 months -- it has rebounded sharply in recent weeks. In a press release announcing details for its upcoming fourth-quarter results, Blue Apron described a “favorable consumer response” to its partnership with WW, formerly known as Weight Watchers.

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News

Blue Apron shares skyrocket after company says it will be profitable in 2019

BLU

Shares of meal-kit service Blue Apron soared 28 percent Tuesday after the company said that it believes it will be profitable in 2019. At one point it fell as low as 65 cents. If the stock had remained below the dollar benchmark it would have been in danger of being delisted by the New York Stock Exchange. Since its initial public offering in June 2017, the stock has dropped by 88 percent. To help lagging sales, Blue Apron has announced a number of partnerships. The company also partnered with Jet.com, which is owned by Walmart , to deliver its meals across New York City.

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  • Business
  • Financial
  • Science

Wednesday, January 09


News

Here's the Skinny on Blue Apron's Weight Watchers Deal

BLU

Has Blue Apron(NYSE: APRN) finally tied its apron strings to the right partner by making meal kits available to dieters at WW(NASDAQ: WTW), the leading weight loss specialist formerly known as Weight Watchers? Blue Apron CEO Brad Dickerson thinks that supplying WW's 2.8 million members in North America with meal kits based on the weight loss service's popular Freestyle program could actually make Blue Apron profitable this year. The market certainly is hopeful, as Blue Apron stock has jumped more than 50% since the partnership was revealed. But WW has been down this meal kit road before, and I see nothing to suggest this time will be any more successful. Exposure to millions of potential customers. Since going public, Blue Apron has struggled in convincing the market it can be a viable business, let alone one worth investing in. Although many blame Amazon.com for wrecking the meal kit maker's potential after announcing it was buying Whole Foods Market just before Blue Apron's IPO, the e-commerce giant has thus far had little practical impact on the business.

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Topics:
  • Business
  • Financial
  • Health

Thursday, January 03


News

Blue Apron Achieves SQF Food Safety Certification Nationwide Across Fulfillment Center Network

BLU

Blue Apron Achieves SQF Food Safety Certification Nationwide Across Fulfillment Center Network. NEW YORK--(BUSINESS WIRE)--Blue Apron Holdings, Inc. (NYSE: APRN), known for creating incredible meal experiences, today announced that the company has achieved certification under the prestigious Safe Quality Food (SQF) Food Safety Code for Manufacturing nationwide across its entire fulfillment center network in Linden, New Jersey; Richmond, California; and Arlington, Texas. Widely considered one of the most rigorous and comprehensive food safety and quality standards in the world, SQF Certification requires producers to develop and implement a stringent food safety system that applies to every step of their supply chain, ensuring that products are produced, handled, processed, and distributed in accordance with standards among the strictest in the industry. “Our customers trust Blue Apron to create and deliver high-quality meal experiences each and every time they cook with us,” said Brad Dickerson, CEO, Blue Apron.

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  • Business
  • Health
  • Financial
  • Science

Monday, December 31


News

Blue Apron’s Latest Partnership Doesn’t Solve Its Problem

BLU

Shares of meal-kit provider Blue Apron(NYSE: APRN) have recovered from an all-time low over the past few trading days, driven in part by its new partnership with WW(NASDAQ: WTW), formerly known as Weight Watchers. The fees that Blue Apron will pay WW for new customers could offer a better return on investment for the company, if only because the current marketing strategy is so ineffective. While this partnership might help lower costs for Blue Apron, it doesn't solve the fatal flaw in the company's business model. The more constraints on what you can eat, the more mental energy that needs to be expended to plan out meals, so Blue Apron's new plan provides at least some value. Blue Apron is offering 50% off the first two boxes from the WW Freestyle menu, which should convince plenty of WW customers to try it out. But Blue Apron's customers tend to wise up and bail on the service quickly.

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  • Business
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Friday, December 28


News

Blue Apron shares bounce back to over $1, lowering its risk of getting delisted

BLU

Blue Apron shares bounce back to over $1, lowering its risk of getting delisted. Blue Apron bounced back to over a dollar per share Friday as the stock skyrocketed for a second day in a row following the news of its new partnership with Weight Watchers , now known as WW . Shooting up 70 percent for the week, Blue Apron shares are now worth $1.12 each as of Friday's close, bringing its market cap to about $216 million — less than two times its quarterly revenue based on its most recent earnings report in November. Blue Apron had been at risk of getting delisted from the public market since it fell under $1 earlier this month.

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  • Business
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Wednesday, December 26


News

Blue Apron Links With Dieters in Comeback Effort

BLU

The food company entered a partnership on Wednesday with WW Inc., formerly known as Weight Watchers International Inc., giving it potential access to millions of customers interested in healthy eating. Blue Apron Chief Executive Brad Dickerson said in an interview the arrangement will help his company stabilize its customer count without having to spend tens of millions of dollars on advertising and promotions that have hurt its bottom line. A few years ago, Blue Apron and other meal-kit makers vowed that much of America would cook meals from pre-apportioned packs of ingredients delivered to their door. The steep drop in Blue Apron’s share price raises pressure on the company to show results. If Blue Apron’s shares trade below $1 for 30 days, the New York Stock Exchange’s rules state the company will be given a six-month deadline to push past that threshold or be delisted.

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Monday, December 24


News

Don't Blame Amazon for Blue Apron's Debacle

AMZN BLU

With Blue Apron Holdings(NYSE: APRN) stock diving under $1 a share, it's common to see articles blaming the competitive threat from Amazon.com(NASDAQ: AMZN) for the meal kit company's declining fortunes. Although Amazon's announcement of its forthcoming acquisition of Whole Foods Market did wreak havoc with Blue Apron's IPO in June 2017, causing the offering price to drop to $10 per share from the expected range of $15 to $17 per share, the organic foods grocer has had little practical impact on the meal kit business. Amazon's entrance into the supermarket industry certainly suggested the space could be upended, but the problems at Blue Apron were much deeper than that, and in the year and a half since Blue Apron went public, the failures of the meal kit maker's operations -- problems that were evident even before the IPO -- have proved to be the true cause of its decline. Delivering meal kits to a customer's door is expensive, and it's even more expensive to continuously have to acquire new customers. Ever since Blue Apron's first earnings report as a public company showed bigger-than-expected losses, the meal kit company has had a difficult time explaining how it is going to be profitable. So long as it spent a lot of money marketing its business, Blue Apron could attract more customers. Yet as soon as it let up on the gas, the numbers fell.

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Topics:
  • Business
  • Financial

Friday, December 21


News

Why Blue Apron Shares Tumbled Again Today

BLU

Shares of Blue Apron (NYSE:APRN) were heading lower again today, falling by double-digits for the third time this week on broader market chaos. Stocks were down broadly today on fears of a government shutdown and as general Washington chaos shook investors. As of 3:22 p.m. EST, the S&P 500 was down 1.8%, and the tech-heavy Nasdaq lost 2.7%. Falling in tandem were shares of the meal-kit service, which had given up 15.6% at the same time. So what. There was no real news out on Blue Apron today, though the company did announce a new partnership with Weight Watchers. However, that seemed to have little effect on the stock. What seemed to rattle the stock is that it's becoming clear that almost no one wants to own the meal-kit provider in a market crash, for a number of reasons.

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