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UNIS:MED, Jul 16, 10:06 UTC

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Avtex and Medallia Announce Partnership

MED

MINNEAPOLIS--(BUSINESS WIRE)--Avtex, a customer experience (CX) focused consulting and technology company, announced today its partnership with Medallia, the global leader in customer experience management. The combination of CX strategy and technology innovation services offered by Avtex, and the powerful learning and reporting functionality of Medallia Experience Cloud, will help clients accelerate CX goals and develop deeper relationships with customers. Alan Wrafter, Global Head of Partner Marketing stated, “We like Avtex’s demonstrated CX strategy expertise, particularly in core verticals like healthcare, financial services, retail and Public Sector where Medallia has a strong customer base.”. As Medallia continues to expand its presence into additional segments, they have formed a new program with partners like Avtex that can help take customer data surfaced through Medallia and define the CX roadmap for future success. About AvtexAvtex is a full-service Customer Experience (CX) consultancy focused on helping organizations build trust with their customers. As a peer-recognized consulting firm, Avtex guides organizations through the process of creating or improving CX strategies, platforms and policies.

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Wednesday, July 11


News

MediaMath Has $180 Million To Spend On Acquisitions – So What’s Next?

MED

MediaMath is flush with cash and ready to ignite consolidation in ad tech. Thanks to a $225 million investment by private equity firm Searchlight on Tuesday, MediaMath will end up with a $180 million cash infusion to spend on acquisitions and building new products. MediaMath, whose flagship product is a DSP/DMP, used $45 million of the investment to buy out Safeguard, one of its early investors. And it has a right to purchase another $12.5 million of that stake in six months. Even if it uses that option, $167.5 million remains. Case in point: Its portfolio includes two telcos, Charter Communications and GCI, as well as inflight entertainment and digital out-of-home company Global Eagle Entertainment. While telcos and cable companies know programmatic is coming, the tech is still more pipe dream than fully laid pipe. And they see the need for a DSP to address the market.

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adexchanger.com
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News

MediaMath raises $225 million to fund programmatic DSP and DMP expansion - Mumbrella

MED

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers. The company is unveiling a range of investments in technology, people and relationships, as well as US$225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted. “The marketing industry has reached a tipping point, with more than half of consumer time now spent on digitally connected devices, yet the challenges associated with connecting marketers with consumers to everyone’s benefit are still as palpable as ever,” said MediaMath’s CEO Joe Zawadzki. Key initiatives upon which MediaMath is currently executing include expanding its open identity stack, reengineering the infrastructure that connects consumer touchpoints (including scaling activity in high growth channels such as connected television and digital out-of-home), and accelerating the broad adoption of artificial intelligence, which is a prerequisite to driving real business outcomes with consumer respect at scale.

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mumbrella.com.au
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Tuesday, July 10


News

Searchlight Capital leads $225 mln funding for MediaMath

MED

NEW YORK, July 10, 2018—MediaMath (the “Company”), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted. Key initiatives upon which MediaMath is currently executing include expanding its open identity stack, reengineering the infrastructure that connects consumer touchpoints (including scaling activity in high growth channels such as connected television and digital out-of-home), and accelerating the broad adoption of artificial intelligence, which is a prerequisite to driving real business outcomes with consumer respect at scale. “MediaMath is uniquely positioned to architect and deliver the idealized version of the marketing stack of the future for both brands and agencies,” said Darren Glatt, Partner at Searchlight Capital Partners.

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pehub.com
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MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

MED

"The marketing industry has reached a tipping point, with more than half of consumer time now spent on digitally connected devices, yet the challenges associated with connecting marketers with consumers to everyone's benefit are still as palpable as ever," said MediaMath's CEO Joe Zawadzki. Key initiatives upon which MediaMath is currently executing include expanding its open identity stack, reengineering the infrastructure that connects consumer touchpoints (including scaling activity in high growth channels such as connected television and digital out-of-home), and accelerating the broad adoption of artificial intelligence, which is a prerequisite to driving real business outcomes with consumer respect at scale. "Together, MediaMath and IBM are infusing AI into real-time marketing decisions, arming marketers with the insights needed to more effectively delight their customers," says Inhi Cho Suh, General Manager, Watson Customer Engagement. Following a year-long deployment, a still-growing advertiser base of more than 600 advertisers in 30 global markets utilize AAC's audience segmentation, analytics, and insights to deliver better business outcomes for its advertisers and partners.

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prnewswire.com
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News

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

MED

NEW YORK, July 10, 2018 /PRNewswire/ --MediaMath (the "Company"), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted. "The marketing industry has reached a tipping point, with more than half of consumer time now spent on digitally connected devices, yet the challenges associated with connecting marketers with consumers to everyone's benefit are still as palpable as ever," said MediaMath's CEO Joe Zawadzki. Key initiatives upon which MediaMath is currently executing include expanding its open identity stack, reengineering the infrastructure that connects consumer touchpoints (including scaling activity in high growth channels such as connected television and digital out-of-home), and accelerating the broad adoption of artificial intelligence, which is a prerequisite to driving real business outcomes with consumer respect at scale.

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News

MediaMath secures $225m in funding from Searchlight Capital Partners

MED

The funding will be used to accelerate MediaMath's demand-side platform (DSP) and data management platform via "organic and inorganic" growth initiatives according to a statement from the company. SearchLight's cash injection brings the total amount raised by the company to $500m, with chief executive Joe Zawadzki telling the Wall Street Journal that the business would also use the funding on acquisitions and to double down on tech like connected TV and AI. “MediaMath is executing on a successful and accelerated growth plan that has been facilitated by both organic investment and M&A,” said Franklin Rios, global head of corporate development at MediaMath. “Searchlight’s investment will ensure that we continue on our path of consistent and profitable growth, with the support of a long-term, strategically oriented partner.”.

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thedrum.com
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Social Chatter

MediaMath (UNIS:MED) social chatter is higher than usual

MED
New York-based ad tech company MediaMath raises $225M from Searchlight Capital Partners, source says at a $1B+ valu… https://t.co/t6Bfc2NUyo
News

MediaMath has raised $225 million from private equity

MED

A gambler counts out cash while making a proposition bet on Super Bowl XLV at the Las Vegas Hilton in Las Vegas, Nevada January 27, 2011.REUTERS/Las Vegas Sun/Steve Marcus. MediaMath plans to invest heavily in ad tech infrastructure and artificial intelligence, CEO Joe Zawadzki told Business Insider. Just a few weeks after AT&T snatched up the New York ad tech company AppNexus for $1.6 billion, another big ad tech name is getting a major cash infusion. CEO Joe Zawadzki said that MediaMath will continue to operate independently following the new funding, as Searchlight is acquiring a minority stake in the firm.

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Social Chatter

MediaMath (UNIS:MED) social chatter is higher than usual

MED
Big funding rounds aren't easy to come by these days in ad tech, but MediaMath has just raised $225 million from PE firm Searchlight Capital https://t.co/HIzPABJLx9