VICE Media enters India, targets younger generation
New Delhi, Apr 20 () VICE Media, a leading youth media brand, today announced its operations in India in partnership with the Times of India Group. VICE India has introduced all of its digital brands under the VICE.com banner and its local content programming will span conversations across topics like food, music, politics, sports, sex, identity, nightlife, arts, and comedy, it added. Times Bridge CEO Rishi Jaitly said: "We are looking forward to VICE India becoming the country's leading youth media company, engaging and delighting millennial and Gen Z audiences across the subcontinent." New offices in Mumbai and Delhi will host full-scale VICE operations, including a local offering of Virtue Worldwide, VICE's in-house creative agency, and a full-service content production studio.