(Reuters) - Burger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain. The video posted on a franchisee's Instagram account showed Westerners with an oversized chopstick in each hand struggling to eat the company's new "Vietnamese Sweet Chilli Tendercrisp Burger". "The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion," Burger King said in a statement to Reuters. Social media users in China demanded an apology, saying Burger King had made a mockery of Asian customs and dining etiquette. The hashtag "Burger King apology" was viewed more than 50 million times on the Twitter-like microblog platform Sina Weibo by Tuesday afternoon. Others gave Burger King, which operates 1000 stores in China, the benefit of the doubt.