Premier League takes its first ever pay cut as BT and Sky pay less for live matches
BT and Sky have given the Premier League its first ever pay cut after agreeing to pay £4.46bn for rights the majority of live top-flight matches.
Sky will remain the dominant Premier League broadcaster after it secured four of the five packages, including Monday, Friday and Saturday evenings, as well as Sunday matches.
The pact is due to kick in by the time the new Premier League rights packages begin and undercuts the incentive for BT and Sky to attack each other in the auction.
Neither is viewed by BT and Sky as worth as much as the regular weekly packages they have bought, but Premier League officials hoped the could be used as “events” to attract audiences.