The Times said Apple News did not align with its strategy of building direct relationships with paying readers. The Times, which has made adding new subscribers a key business goal, said Apple had given it little in the way of direct relationships with readers and little control over the business. “Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules,” Meredith Kopit Levien, chief operating officer, wrote in a memo to employees. Companies like Google and Facebook have decimated newspaper advertising sales and disintermediated news sites by positioning their own platforms as one of the main ways that people can consume news. Yet when Apple created a news app in late 2015, promising to work with publishers to help them build a business, many news executives were cautiously optimistic.
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Jul 15, 2020