Motley Fool Staff, The Motley FoolMotley FoolMarch 14, 2019, 4:35 PM GMT. The DVD-by-mail company created modern streaming as we know it and has built a massive audience by being the first mover -- more than 50% of U.S. households have the streaming service. But how does the company turn all those eyeballs into dollar signs? Narrator: Have you ever been deeply involved in a pivotal part of your favorite show, only to be rudely ripped away by an annoying (and oftentimes irrelevant) commercial? If so, you weren't watching Netflix.You see, Netflix doesn't rely on ads to support, grow, and source its revenue. Unlike Hulu and Amazon Prime Video, the world's leading streaming service offers every single customer a completely ad-free viewing experience. And people are into that. So without ads, how does Netflix manage to make money?In this video, we're going to break down exactly how Netflix's unique business model allows it to capture such a sizable audience, and how its vision for the future could cement the streaming disruptor as a bona fide media titan.In 2018 Netflix brought in a total of $16 billion in annual revenue, up 35% year over year.