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Coty Launches Clairol Color Expert for the Google Assistant

This step-by-step service is perfect for first-time and repeat colorists and is easily accessible – just say “Hey Google, talk to Clairol.”. Fred Gerantabee, Coty’s Vice President, Digital Innovation, said, “In beauty, service is the new product, and for consumers, the real value of a product is not just what’s in the box, but the expertise and service that comes with it. The ability for millions of women to be able to access a personalized hair color assistant across different touchpoints and devices – whether at the shelf via their smartphone or in the home on their smart display or speaker – is an important advancement for the at home hair color category where consumers often feel overwhelmed by the challenges associated with coloring their own hair. We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Bourjois and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd.

First found on: www.digitaljournal.com And then on: 2 other references