Apple Still Isn't Going to Buy Netflix

It seems like at least once a year around this time, some analyst suggests that Apple should jump-start its streaming business by plonking down billions to buy the streaming leader outright. While wondering about the next mega-deal is all well and good, that doesn't necessarily mean it will ever happen. Early last year, Citi analysts Jim Suva and Asiya Merchant said Apple should leverage the overseas cash returning to its coffers as the result of changes to U.S. tax law to acquire Netflix. The year before, it was Anita Balakrishnan of CNBC that ignited the speculation arguing that spending on entertainment programs was climbing and acquiring the streaming giant would boost Apple's services revenue. In a note to clients, Chatterjee argues that Apple should buy Netflix, Activision Blizzard(NASDAQ: ATVI), or Sonos (NASDAQ: SONO), though he believes Netflix is the "best strategic fit" for the iPhone maker.

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