Forget Brexit, ignore Trump, write off today: BT's gonna make us all 'realise the potential of tomorrow'
BT is plotting a return to the High Street, unleashing hundreds of tech troubleshooters onto the unsuspecting public - and onshoring all of its call centres to Britain quicker than scheduled. “We’re helping families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow,” he said in a canned remark. In another nod to a bygone era the telco will also reappear on the High Street for the first time in 15 years. Some 600 EE stores will get a new lick of paint and sport dual branding, giving individual customers and small businesses “local access” to a BT employee who can get them online for the first time or flog gadgets to the unwary. BT needs all the good news it can promote these days, what with the multi-year £1.5bn expense purge that includes exiting 90 per cent of its real estate in the UK and laying off up to 13,000 employees. So far the cost-cutting has helped improve BT's profits for fiscal year ’19, though fiscal ’20 didn’t start so well.