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Tesla’s Largest Competitor Is Hidden In Plain Sight

The Tesla Cybertruck is getting the enthusiasm CEO Elon Musk had hoped for, bragging that 200,000 pre-orders have already been placed for the futuristic electric pickup launched Thursday night. But he's yet to respond to Nikola Motors CEO Trevor Milton's offer to share his company's even cooler fuel cell pickup design to reach a "broader market." Musk for years has dismissed and ridiculed hydrogen fuel cell vehicles, but the truck segment is grabbing hold of it — along with cleantech and green power advocates — who had previously always chosen electric vehicles over fuel cell. Electric pickups like Rivian’s R1T (which received a 100,000-unit order from Amazon) and what Ford and GM have in the works, will be competing with Tesla’s Cybertruck. But for commercial trucks, hydrogen and fuel cells may be the winner; or at least the strongest competitor to diesel, gasoline, and future electric trucks. These include a landmark breakthrough in battery technology that could double the range of electric vehicles without adding any weight (offering EV competition to Tesla's upcoming Semi electric heavy-duty trucks); and a monthly lease payment that would require customers to agree to a million-mile lease at the cost of 95 cents mile, or $950,000 over a typical seven-year lease to remove some of the risk of buying a fuel cell truck.

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