Tesla: "There Is Not a Demand Problem" Daniel Sparks, The Motley FoolMotley FoolJune 12, 2019, 5:31 PM UTC. Tesla(NASDAQ: TSLA) CEO Elon Musk continued to deflect concerns about demand for the company's vehicles on Tuesday, during the electric-car company's annual shareholder meeting. Demand concerns from investors and some analysts have stemmed from worse-than-expected first-quarter deliveries. While management primarily blamed the quarter's underwhelming deliveries on challenges with shipping vehicles internationally, not all analysts bought the argument. But Musk argues that demand for its vehicles (especially the Model 3) is not just healthy, but robust. News of such strong demand for Model 3 in 2019 bodes well for the vehicle's long-term sales potential. While Tesla does spend money on various marketing initiatives, including test drive events, stores, and a sales force, its overall spending on customer acquisition remains low since Tesla doesn't spend any money on advertising.
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