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Burger King follows Dolce & Gabbana with chopsticks ad blunder

The fast-food chain showed a video clip of diners trying to eat its new “Vietnamese Sweet Chilli Tendercrisp Burger” with large red chopsticks. Social media users say the ad, which was posted on Instagram, is culturally insensitive and plays to stereotypes. The ad was later deleted, and Burger King issued an apology, saying it was “insensitive and does not reflect our brand values regarding diversity and inclusion.”. “We have asked our franchisee in New Zealand to remove the ad immediately,” the company, owned by Restaurant Brands International Inc., said in a statement. While the ad has been deleted from Burger King New Zealand’s Instagram account, tweets purporting to show the original ad have gone viral, attracting over 2.7 million views. Late last year, luxury house Dolce & Gabbana made a similar mistake — one that caused Chinese e-commerce websites to stop selling the company’s products.

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