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Uber drives into Saskatoon as 1st Sask. ride-share service

The multinational company’s smartphone app went live for the Saskatoon area around 1:30 p.m. Tuesday, showing several vehicles ready to pick up customers across the city. The move comes less than two months after Saskatoon city council approved bylaws that would allow ride-sharing companies to enter the ride-for-hire market. Uber representatives joined MADD Canada and the provincial government at city hall Tuesday afternoon for the official launch, with Minister Responsible for SGI Joe Hargrave becoming the first ride-sharing customer in the province. Uber’s Michael van Hemmen told reporters the company has already signed up dozens of drivers to provide rides within Saskatoon city limits, and they hope they can recruit more now that the app is active.

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