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5 Things Under Armour Management Wants You to Know

Steve Symington, The Motley FoolMotley FoolMay 4, 2019, 7:34 PM GMT. When Under Armour(NYSE: UA)(NYSE: UAA) released strong first-quarter 2019 results on Thursday, investors were rightly pleased. Revenue increased a modest 1.6% to $1.205 billion, helping Under Armour swing to a net profit of $22.5 million, or $0.05 per share, from a loss of $0.07 per share in the same year-ago period. Both the top and bottom lines arrived well ahead of analysts' consensus models for a breakeven quarter on revenue closer to $1.18 billion -- and shares soared as much as 9% before settling to close up around 4% on the day. Bergman reminded investors that Under Armour shifted its reporting of costs related to "support functions" -- think digital, IT, and supply chain investments, as well as some global marketing costs for prominent athletes -- into their own segment in an effort increase transparency into the progress of ongoing efforts to revitalize their core North American business, where a general slowdown in athletic apparel and retail partner bankruptcies have stymied growth in recent years.

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