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De Beers to focus on smaller cities in India for expansion

De Beers to focus on smaller cities in India for expansion By Press Trust of India | New Delhi | Last Updated at July 15 2018 11:35 IST. Global diamond producer De Beers is looking to partner local retailers in smaller cities to boost sales which it claims grew at 100 per cent last year.The company sells its diamond jewellery through. "There is a strong appetite for diamonds in smaller cities. We plan to increase stores gradually in those cities by partnering local retailers," Forevermark CEO and Executive VP De Beers Group of Companies Stephen Lussier told PTI. In 2018, we will double again," he said adding that the Forevermark brand has 30 per cent market share in India.

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