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Tesla Ramps Up Efforts to Sell Its High-End Model 3 Cars

Tesla Ramps Up Efforts to Sell Its High-End Model 3 Cars. Tesla's moves to garner new customer orders come at an integral time for the company. Up until recently, Tesla has done very little to try to generate demand for its Model 3. In the July 2 second-quarter update on vehicle deliveries and production, management said net reservations for Model 3 declined from levels above 450,000 in May to about 420,000. But management was unfazed about demand for Model 3, noting it expected orders for the vehicle to grow faster than production when customers can finally see and test drive the car at Tesla stores.

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