Apple's Trying to Push iPhone Upgrades -- and That's OK! Ashraf Eassa, The Motley FoolMotley FoolFebruary 10, 2019, 11:09 PM GMT. Apple's (NASDAQ: AAPL) iPhone business is experiencing some turbulence from a number of factors, including lengthening smartphone upgrade cycles, trade tensions between the U.S. and China, and the company's temporary low-cost iPhone battery-replacement program. Apple's online homepage was also replaced with reduced iPhone pricing that required a trade-in of older models. Although this is newsworthy because Apple hadn't previously employed these tactics, it's simply a good business move. Trade tensions are likely to get resolved eventually, for example, and Apple probably won't lower the price of battery replacements again. But there are some permanent matters the company will need to cope with on an ongoing basis. For instance, market research company IDC believes that the smartphone market may experience a decline in unit sales for the third consecutive year in 2019.
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