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The Average U.S. Millennial Watches More Netflix Than TV

The average Netflix(NASDAQ: NFLX) subscriber watches about two hours of on-demand streaming video per day, according to the company's VP of original content, Cindy Holland. In Netflix's fourth-quarter letter to shareholders, management wrote that its 58 million U.S. subscribers spend over 100 million hours of Netflix per day on their televisions, an average of 1 hour, 43 minutes. That doesn't include time spent watching Netflix on laptops, tablets, and smartphones, so Holland's comment is consistent and may even underestimate time spent streaming in the U.S. What makes Holland's stat even more interesting is that the average 18- to 34-year-old in the U.S. spends about two hours watching live and time-shifted television, according to the latest report from Nielsen. And it's a good bet younger users are likely to stream Netflix more than average. The amount of time spent with a product like television or Netflix is a strong indication of how much a person values that product. And the amount a user values a product is indicative of how much they're willing to pay. But the difference in pricing between Netflix and pay-TV subscriptions is totally out of whack.

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