United Kingdom Banking Reputation Report 2019: The Core Brands of the Big Four Banks are Not Looked on as Favourably as Smaller Brands
The banking industry still suffers from reputational damage as a legacy of past (and some on-going) scandals. Strongly Pro-Brand - consumers who associate positive words and phrases with their main bank and who would strongly recommend their bank to friends and relatives. The brands which have out-performed the banking market in the sense of having relatively more Pro-brand customers than banks as a whole, tend to be brands which have established a unique position for themselves in the market. Consumers do not have warm and cosy feeling towards individual banks or the industry, they remain somewhat detached from both, even those consumers who tend to look favourably on the industry or individual bank.