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Why Kohl's Expanded Relationship With Amazon Could Be A 'Game Changer'

Kohl's Corporation (NYSE: KSS) announced an expansion of its partnership with Amazon.com, Inc. (NASDAQ: AMZN) across 1,150 stores in the United States. Kohl's stock gained more than 10 percent after confirming its partnership expansion and the double-digit move doesn't fully incorporate the true potential, Sole said in a research report. Even though initial details are limited, the fact Amazon chose to partner with Kohl's likely implies it's a best-in-class off-mall department store. Perhaps more important, Amazon taking a stake in Kohl's would lower its need to seek out other partners to help manage returns. Kohl's made it clear in the early stages of the relationship it's only interested in an expansion if it makes economic sense for it to do so. Since the partnership will soon expand across the U.S., Sole said there is "no reason to doubt" Kohl's is benefiting financially and this deal could be a potential "game changer" in the retail space.

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