Facebook is testing a new feature that could make it more like LinkedIn
Facebook is testing a feature that helps users find mentors, which could make it more competitive against LinkedIn as a professional networking platform, according toTechCrunch.
Facebook’s mentorship and job ads listing feature represent how the social platform wants to become more like LinkedIn, which currently has both of those features.
This could mean further declines in user engagement for Facebook — users posted one-third less content in 2016 than in 2015 on the platform.
Users may become more selective in what they post and ultimately share less content if Facebook does succeed in increasing time spent browsing among working professionals, because users will likely aim to convey a more curated and employable image of themselves on the platform.