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Burger King CEO reveals Chicken Fries impact

Burger King's CEO reveals how Chicken Fries helped reinvent how the chain thinks about food. Then came the return of a product that would help spark a seismic shift in how Burger King evaluated its menu: Chicken Fries. "One of probably the biggest moments in the business from a shift-in-mindset standpoint was when we re-launched the Chicken Fries," Cil, who was named CEO of Burger King's parent company, Restaurant Brands International, in January, recently told Business Insider. Chicken Fries had been removed from the menu years before. But, customers were demanding their return on social media, with some going as far as creating a petition to bring back the menu item.

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