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AO World sales boosted by Black Friday

AO World’s sales were boosted by the much-hyped Black Friday as the online electrical retailer backed its full-year expectations. The company, which sells households appliances such as washing machines and televisions, posted an 8.2% rise in revenue growth for the third quarter ended December 31 after a record number of customers took advantage of the sales event in the UK. Black Friday began in the US but has quickly become a staple of the British retail landscape, with firms stretching promotional discounts across nearly two weeks. FTSE 250-listed AO World was founded in 2000 and, in addition to the UK, also operates in Germany and the Netherlands.

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