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Explainer: Advertising executives point to five ways Google stifles business

SAN FRANCISCO/NEW YORK (Reuters) - U.S. authorities investigating Alphabet Inc's Google for anticompetitive behaviour have recently begun probing the company's $116 billion-a-year(94.08 billion pounds) advertising business. Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acting on accusations from rivals, lawmakers and consumer advocacy groups that the biggest seller of online ads engages in unfair tactics. "Ad tech is a very crowded field, and Google competes with hundreds of companies, including household names like Adobe, Amazon, AT&T, Comcast, News Corp and Verizon," company spokesman Josh Zeitz said. The remaining 20% of Google’s ad revenue is from what is commonly referred to as its “display business.” Google boosted this operation by acquiring seller tools such as DoubleClick for $3.1 billion in 2008 and AdMob for $750 million in 2010 and then buyer services including Invite Media for a reported $81 million in 2010.

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