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Apple iPhone X Delay Could Hurt Fourth Quarter Holiday Sales

The delay in shipping of the iPhone X could hurt Apple's seasonally-strong fiscal first quarter as orders get pushed to the following quarter. This could lead consumers to wait for the iPhone X. Related: How Apple Wants You to Pronounce iPhone X. "None of the features in the version 8 product will likely accelerate demand," Mizuho analysts wrote in a note. Apple, which is trying to energize sales in China, could hit a wall selling the pricey new phones there. While the delay of the iPhone X could hurt near-term sales, analysts still think Apple's loyal and hungry fans would lap up the new phone, boosting sales for fiscal 2018. Brokerage UBS said it continues to estimate 246 million phones in fiscal 2018—up 15%.

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