Alerts in the last 24 hours

No Personalised Alerts!

To see personalised alerts you need to be logged in.

Log In

Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising

Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising. Snap Inc (NYSE: SNAP) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the sustainability of the social media platform's long-term growth, according to Guggenheim. Multiple Snapchat features were "unabashedly borrowed" by Facebook, Inc. (NASDAQ: FB) and made their way to Instagram, including disappearing messaging and stories, Morris said in a Monday note. ComScore data shows Android users account for 88 percent of global mobile minutes and power 78 percent of all devices, but only a mid-to-high single digit percentage of Android users have Snapchat. While this may imply a "blue sky opportunity" for Snapchat, the company needs to overcome two obstacles with its Android redesign, Morris said: the upgraded app needs to be consistently successful across a diverse set of Android devices, and the Android app needs to offer an equally enjoyable experience compared to the iOS app.

First found on: www.benzinga.com And then on: 1 other references